Fashion as a pretext for something else

The best things in life are free, the second best are very expensive. -C.C.
Portrait of a beautiful girl
JBS © Bock-Schroeder Foundation

Fashion is the curtain that must be pushed aside. Within the framework of commissioned works, the fashion and beauty photographs shown here were created.

Fashion Model
JBS © Bock-Schroeder Foundation

In terms of content, the photographs create narrative scenarios around fashion in connection with a cinematic atmosphere.

Cow girls fashion portrait
JBS © Bock-Schroeder Foundation

In the portraits, the personalities of the models form a separate level, which takes a central position above fashion.

artistic fashion photograph of a girl covering her face with her arm
JBS © Bock-Schroeder Foundation

The models in front of the camera are the focus, not their appearance. The independent individuals in the portrayls challenge the spectator's viewpoint. Often a detail is enough to capture the mood.

Fashion Portrait
JBS © Bock-Schroeder Foundation

Impressions in faces that make up life, unvarnished natural images that allow a deep insight into the personality of the person depicted. The model with her individual personality gets a sense of significance and scope, she can reveal herself in front of the camera. Fashion retreats somewhat into the background without losing its overall presence.

Fashion Model at Demonstration in London
JBS © Bock-Schroeder Foundation

The individual is in the spotlight. The images transcend the immediate context of fashion photography and contemporary culture.

Fashion Model at Demonstration in London
JBS © Bock-Schroeder Foundation

The understanding of beauty has evolved. Sensitive fashion and beauty photos are a recognition and a personal statement of diverse beauty - without excessive polish and retouching.

Fashion Model at Demonstration in London
JBS © Bock-Schroeder Foundation

Inspirations and adaptations for the shootings come from artistic expressionism and from locations like industrial plants and backyards.

Fashion Model sitting in a Garden in London
JBS © Bock-Schroeder Foundation

Open areas in the picture let the observer explore the background of the picture, only to return to the main motif and become absorbed in the details.



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